The beauty industry has seen a significant shift in recent years, with an increasing number of black-owned skincare brands emerging in the market. This exciting trend is not only a testament to the entrepreneurial spirit of the black community but also a response to the unique skincare needs of black people. In this blog, we will explore the reasons behind the rise of black-owned skincare and celebrate the brands that are making waves in the industry and highlight some of the emerging black-owned skincare brands.
Unique Skincare Needs
One of the primary reasons black entrepreneurs are creating their own skincare lines is to address their unique needs. Historically, the beauty industry has predominantly catered to lighter skin tones, often overlooking the specific concerns and requirements of those with darker complexions.
Black-owned skincare brands are stepping up to fill this gap, providing products that are specifically formulated to target concerns such as hyperpigmentation, dark spots, and uneven skin tone. By creating products tailored to their own skin types, these entrepreneurs are ensuring that black people have access to effective skincare solutions that cater to their individual needs.
Challenging Beauty Standards
Another driving force behind the rise of black-owned skincare is the desire to challenge and redefine traditional beauty standards. For too long, the beauty industry has perpetuated a narrow and Eurocentric view of beauty, which has excluded and marginalized black people.
Supporting the Black Community
By creating their own skincare brands, black entrepreneurs are not only providing products that cater to their community’s needs but also promoting a more inclusive and diverse definition of beauty. This shift is helping to break down barriers and empower black people to embrace their unique features and celebrate their individuality.
Emerging Black owned skin care products
1. Hyper Skin
Hyper Skin is a brand that focuses on treating hyperpigmentation, a common concern for people with darker skin tones. Their star product, Hyper Clear Brightening Clearing Vitamin C Serum, is packed with powerful ingredients like Vitamin C, E, and kojic acid to help brighten and even out the skin tone.
2. Epara Skincare
Epara Skincare is a luxury skincare brand founded by Ozohu Adoh, who sought to create products specifically tailored to the needs of women of color. Epara’s products are made with high-quality, natural ingredients sourced from Africa, and are designed to address common skin concerns like dryness, dark spots, and uneven texture.
3. Rosen Skincare
Rosen Skincare was founded by Jamika Martin, who struggled with acne and wanted to create a clean, effective skincare line for people with similar issues. Rosen’s products are formulated with powerful natural ingredients like eucalyptus oil and niacinamide to help treat and prevent breakouts.
4. Buttah Skin
Buttah Skin, founded by model and actor Dorion Renaud, is a skincare brand that aims to celebrate and nourish melanin-rich skin. Their products, which include a cleanser, Vitamin C serum, and shea butter moisturizer, are designed to help you achieve a radiant, healthy complexion.
5. Hanahana Beauty
Hanahana Beauty is an all-natural skincare and wellness brand that focuses on sustainability and ethical sourcing. Their products, which include shea, body butter, black soap, and body scrubs, are handcrafted and made with ethically sourced ingredients from Ghana.
6. Bolden Skincare
Bolden Skincare, founded by Chinelo Chidozie and Ndidi Obidoa, is focused on the beauty space creating products that cater to the unique skincare needs of people of color. Their line includes cleansers, toners, moisturizers, and sunscreens, all designed to help you achieve a healthy, glowing complexion.
7. KNC Beauty
KNC Beauty is a fun, innovative skincare brand founded by Kristen Noel Crawley. Known for their cult-favorite lip masks and eye masks, KNC Beauty’s products are infused with natural ingredients like collagen, retinol, and hyaluronic acid to help you achieve a plump skin soft, hydrated complexion.
8. Ayele & Co.
Ayele & Co. is a plant-based skincare brand that focuses on creating products that are both effective and affordable. Their range includes cleansers, serums, and treatments that are designed to address various skin concerns, such as acne, dark spots, and dryness.
9. Base Butter
Base Butter is a skincare brand that aims to simplify your skincare routine with multi-functional products. Their Radiate Face Jelly is a lightweight, non-greasy moisturizer that is perfect for all skin types, especially oily and combination skin.
10. Klur
Klur is a clean, ethical, and inclusive skincare brand founded by esthetician Lesley Thornton. Their products are formulated with high-quality botanical ingredients and are designed to be gentle and effective for all skin types.
11. OUI the People
OUI the People is a skincare brand that focuses on providing high-quality, sustainable shaving and body care products. Their line includes razors, shave gels, and body oils that are designed to help you achieve smooth, hydrated, glowing skin everywhere.
12. Beneath Your Mask
Beneath Your Mask is a skincare brand that focuses on creating products that are both luxurious and healing. Their range includes body scrubs, face serums, and hair treatments that are made with high-quality, natural ingredients.
13. Undefined Beauty
Undefined Beauty is a skincare and wellness brand that incorporates CBD into its beauty products too. Their line includes facial oils, serums, and body care products that are designed to help soothe, hydrate, and nourish your skin.
14. Black Girl Sunscreen
Black Girl Sunscreen is a brand that specifically caters to the sunscreen needs of people of color. Their products are formulated without the white cast typically on brown skin often associated with sunscreens, ensuring a smooth, invisible finish on all skin tones.
15. Nola Skinsentials
Nola Skinsentials is an online skincare and wellness brand that offers a wide range of products to help with your skin care needs. Their line includes facial oils, serums, body care products, and more.
16. Ndulge
Ndulge is an award-winning skincare brand that offers a luxurious range of products crafted with organic and naturally active ingredients. These remedies are designed to enhance a radiant complexion and address skin imbalances, catering to various skin types from very dry to very sensitive skin.
Ndulge skincare products are natural, organic, and cruelty-free skincare and sourced directly from fair trade ingredients from various parts of the globe, including the Caribbean, Ghana, and the UK. Their handmade skincare products are free from toxic preservatives and harmful chemicals, like methylparaben, and are never tested on animals. Ndulge is dedicated to using recyclable, biodegradable materials for packaging.
Natural Ingredients:
The Essence of Black-Owned Skincare Brands Black-owned skincare brands are often celebrated for their use of natural ingredients. From botanical and natural fruit extracts, to essential oils, these brands prioritise the power of nature in their formulations. Embracing the benefits of natural products can revitalise and rejuvenate your skin.
Many black-owned brands also offer fragrance-free alternatives across their product lines. These gentle formulations can help minimise irritation and keep your skin calm and balanced.
While aging is a natural process, black skin often shows fewer signs of wrinkles and fine lines compared to other skin tones. Black-owned skincare brands recognise this and offer products that support the skin’s elasticity and promote a youthful appearance and radiant skin.
Conclusion
These are just a few examples of the numerous black-owned skincare brands available. By trying out these brands, you can not only support black entrepreneurs but also discover new, effective products that cater to your unique skincare needs.
